Thinking About a Standalone WMS? Here’s Why NetSuite is the Smarter Investment for Manufacturers Shipping D2C at Scale
If you’re a manufacturer selling your own products directly to consumers through marketplaces like Amazon, Walmart, or Wayfair—and you’re starting to feel the pressure of scaling fulfillment—your team might be considering a Warehouse Management System (WMS) that promise better control over warehouse operations.
But before you commit to a system that only solves one piece of the puzzle, ask yourself: do you want to fix the warehouse… or fix your business?
Standalone WMS tools are narrowly focused. They manage receiving, picking, packing, and shipping—but everything outside of that still needs to be stitched together. You’re left trying to sync marketplace orders, manage production, track inventory across multiple systems, and reconcile shipments manually. Every additional tool increases complexity, adds risk, and slows you down just when your business is trying to scale.
That’s where NetSuite + CloudConnect + eHub come in—a fully integrated, end-to-end solution purpose-built for manufacturers that build and ship their own product at scale.
With a fully integrated system on one platform, marketplace orders flow directly into NetSuite—no spreadsheets, no manual entry. Once in NetSuite, CloudConnect Ship Mass Fulfillment engine batches hundreds of orders at a time and triggers automated pick-pack-ship workflows. eHub steps in to handle real-time rate shopping and label generation, making sure you get the best shipping rates without touching a thing. Labels and tracking details flow right back into NetSuite, where the fulfillment record is updated.
From there, NetSuite pushes the tracking number back to the marketplace—closing the loop with the customer automatically, without any middleware or manual steps.
Because everything lives inside NetSuite, you’re not just fulfilling orders—you’re optimizing every aspect of the process. You can ship based on first-to-expire inventory, track inventory levels in real time across multiple locations, and use NetSuite’s built-in MRP and demand planning to keep production in sync with marketplace demand. Meanwhile, your finance team gets immediate visibility into COGS, margins, and order profitability.
This isn’t just a WMS bolted onto an accounting system—it’s a true operational platform. You’re managing manufacturing, inventory, fulfillment, and financials in one place, with real-time data and no integration headaches.
Standalone WMS tools might seem like an easy way to get warehouse automation—but they leave you with disconnected systems, duplicated data, and a long list of things they don’t solve. With NetSuite + CloudConnect + eHub, you can scale confidently, automate intelligently, and keep your entire business—from production to doorstep—running on one unified system.
If you’re ready to take control of growth instead of patching it together, this is the platform for you.